While you can customize your LinkedIn page's URI to make it easier to remember, it does not make it significantly shorter. LinkedIn has arranged a custom bit.ly domain 'linkd.in' to handle shortening linkedin.com URIs. Naturally, the shortened URI version is great for business cards and other applications where space is restricted. For example, my professional profile on LinkedIn is:
http://www.linkedin.com/in/jantonacci/
and when shortened becomes:
http://linkd.in/X5PiqU .
http://www.linkedin.com/in/jantonacci/
and when shortened becomes:
http://linkd.in/X5PiqU .
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